About Us

Austtbaby: Where Little Dreams Begin
Every Thread Woven with a Mother’s Love.

It all began in Melbourne, Australia, when our founder Sarah found herself searching for something that simply didn’t exist. In 2016, as a new mum, she looked everywhere for truly soft, safe, and natural bedding for her newborn. When nothing met her standards, she decided to create it herself.

Guided by a mother’s intuition and a commitment to quality, Sarah partnered with trusted local and international suppliers to develop Austtbaby’s first collection of baby bedding. She insisted on pure, breathable cotton — gentle enough for delicate skin and safe enough for the most peaceful sleep.

With the arrival of her second child in 2018, Sarah’s vision grew. What started as a bedding line soon expanded into a thoughtfully curated range of daily essentials — from swaddles and sleep sacks to ultra-gentle wipes and bath products. Austtbaby also began sourcing the finest mother and baby brands from around the world, bringing global quality right to the homes of Australian families.

Rooted in years of experience manufacturing for European and American markets, and proudly based in Melbourne, Austtbaby brings together international standards and a mother’s personal touch. We oversee every step — from material selection to production — ensuring every product meets our high standards of safety, comfort, and thoughtful design.

Today, Austtbaby remains a family-owned Australian brand, born and raised in Melbourne, with a simple mission: helping babies sleep better, so families can live better. From our home to yours, we’re here to nurture sweet dreams — one little sleeper at a time.